Agile Coaching Services

Save Up to $100,000 a Year per Team—Maybe More!

Services Scaled for Your Needs

All of the materials used in our coaching practice are available at no charge here on the open-source Full Stack Scrum™ (FuSS™) site, perfect for inspired do-it-yourselfers. As with any group skill, however, you will get the benefits of FuSS faster if you hire a coach. FuSS coaching services are scaled to fit your needs:

Service No. of Employees
Free guidance on specific issues related to structure and process (30 minutes). Any
Time Waste Audit—Inexpensive review of your processes to identify ways you could save time. Any
DIY Accelerator—2-hour kickoff with overview of Agile/FuSS and facilitation of initial steps. Any
1-on-1 Coaching—Coaching on Agile management skills, or periodic coach-the-coach support. 1
Slight FuSS—Facilitation* of our light application of Agile structure and process designed to help single-team startups move faster (as a Fractional Scrum Master or Kanban coach). 4-12
Team-level Scrum/Kanban—Facilitation* of FuSS adoption for a few small teams. ~12-50
Multi-team Scrum/Kanban—Facilitation* of adoption at enterprise, program, and team levels. ~50+

*Includes gap analysis, brief overview trainings, on-the-job (OJT) training and coaching, and organizational change management. You may choose to have your personnel do some or most of these with 1-on-1 Coaching Support.

Lower Agile Operating Costs

One distinction of FuSS is reduced operating costs compared to other Agile frameworks. This is primarily achieved by not making you hire additional people just to implement Agile:

Claimed Need Typical Cost FuSS Cost
Up to 1 FT Scrum Master per team ~$100,000/yr each (Note 1) $0 (Note 2)
Additional Agile coaches ~$160,000/yr each $0 (Note 3)
Classroom training fee (1 week) $5,000 $0
Classroom time for employees 40 hours each 2 hours each
Scrum of scrums 1.25 hours/wk per Scrum
Master and PO


  1. Example total compensation, including benefits, but not including agency fees if a contract worker.
  2. A small percentage of working time is required from current personnel filling the role—typically less than 10% of the individual’s time above what they would be spending in team meetings anyway.
  3. In larger organizations, current personnel may be converted out of redundant positions to serve in the role of Agile Release Manager, which includes cross-team coaching duties.

How the Transformation Works

Pay as You Go for Entrepreneurs

Intended for startups, our coaching approach gives you complete control over your rate of change and therefore your costs, for fees tied to your stage of growth. Single-team startups (up to 12 people) pay an hourly rate half or less of what most Agile training or consulting firms charge. Your initial investment is only three hours’ fees: two for introductory training, and one for an interview beforehand so Jim can get details on your company needed to customize his delivery.

That is the only classroom training. If your team decides to go forward, it learns through Jim facilitating work-planning meetings using the appropriate FuSS techniques, paid only for the hours he is directly working with members. Whether your members do additional tasks needed to adopt Agile, or you pay Jim to do them, is up to you on a task-by-task basis. Once the team has the process down, Jim trains members to facilitate and moves on, remaining available for touch-up consulting as needed.

Incremental Change for Multi-Team Organizations

Direct Coaching

Depending on your needs and preferences, Jim can bring change to larger organizations using either of two ways that reduce concerns and encourage a willingness to try. One is through direct coaching:

  1. Coach Jim interviews everyone from executives to employees to learn what issues your teams are facing, determine your organization’s readiness for change, and customize Full Stack Scrum for your needs.
  2. He provides brief introductory trainings to everyone, only two hours per person.
  3. He works with up to four small teams at once to install FuSS within six months, by:
    1. Preparing and implementing an organizational change plan.
    2. Turning the set of teams into Scrum teams, serving as the initial Scrum Master for each (called the “Facilitator” in FuSS).
    3. Training team volunteers, preferably every member, to become part-time Facilitators.
    4. Coaching external customers or product managers; functional managers; executives; and other stakeholders to shift their relationships with the teams.
    5. If applicable, serving as the initial Agile Release Manager and then training a current employee into the role.
  4. If you have more teams, we repeat Step 2 for up to four at a time.
  5. When all teams are done, the coach provides unlimited phone, chat, and e-mail support for one year at no additional cost.

Coach the Coaches

The other method uses the long-proven “train the trainer” approach, with which Jim converts people who might otherwise lose their jobs (and thus resist the change) into your team of coaches. FuSS then is implemented change by change, cascaded through those people as part of their on-the-job training.

Consulting/staffing firms want you to hire “team coaches” and then full-time Scrum Masters because they make money off each person placed. In the FuSS approach, people like project managers are trained to be Agile Release Managers (ARMs), and the decades-old “self-directed work team” approach is leveraged to create truly self-organizing teams using members as Facilitators. After the first two steps in the section above, each incremental evolutionary change is given to the ARMs, who in turn pass them to the Facilitators. Jim spot-checks progress while the Agile tracking tool(s) give measurable evidence of problem areas he can address directly. When the system is in place and all teams are meeting the Agile Performance Standards, Jim moves on while providing the free support in Step 5 above.

Why it Works

The founders of various better-known Agile methods are very smart, but they all came from technical domains. They were not experts in organizational change, training/coaching, and team psychology, so they got a few things wrong based on scientific evidence. Even professional groups like the Project Management Institute and Scrum Alliance, though offering significant improvements, have missed some key points from those other fields. Full Stack Scrum is a unique combination of standard Agile Scrum/Kanban techniques with decades of lessons from the org change, adult learning, and social psychology fields. For details, see “Why FuSS?

Why it’s Cheap

You only pay what a contractor or big-firm consultant would get—not the overhead fees you pay their employers—for 15–40 hours a week at most (for facilitation services), depending on the number of teams. The coach has no incentive to “upsell” you on additional classes, certifications, or personnel, because he offers none of those services (and you don’t need them with FuSS).

How to Get Started

Just tell us how to contact you. You will hear back within two business days to set up a phone meeting. Your information will never be added to an e-mail list or your data shared.

Availability may be limited by prior commitments.

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